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EFL criticised after Saturday 3pm games live streamed League to reconsider allowing streams on iFollow during international break.
Non-televised matches from League One and League Two — the third and fourth tiers of the professional game in England — have been streamed online overseas this season, while games that do not take place on Saturday afternoons have been live streamed in the United Kingdom for a pay-per-match fee via the iFollow platform.
The embargo on live coverage was introduced in the s, with club owners fearful that live televised soccer on a Saturday afternoon would affect ticket sales and attendances.
The regulation is part of Uefa statutes but is optional, with only the English, Scottish and Montenegrin associations currently enforcing the rule.
The embargo is in place in order to allow clubs to maximise their revenue opportunities.
However, after complaints led by Andy Holt, chairman of League One club Accrington Stanley, it has been explained that the regulation does not apply during international breaks. This meant that supporters in the United Kingdom and Ireland were able to watch live coverage of Football League action — either on the iFollow service or their respective club-maintained alternatives.
It was only international viewers when we considered it first. Then they added Tuesday night matches.
They deliberately misled us.