Print The NBA has never in its year history had a more successful regular season than it did inaccording to Forbes. Television ratings increased on each of four networks that broadcast games. Attendance records were broken. So were records for merchandise sold. The value of franchises was at an all-time high.
Television ratings are up, attendance set another record, fans are subscribing to the league's streaming service, sales of merchandise are up and the value of an average franchise is at an all-time high.
At the end of the regular season, NBA ratings were up across all four networks when compared to last season. NBA fans are not just staying home to watch the action on TV, either. Attendance for regular season games increased for the fourth straight season reaching Average attendance per game was 17,, with a record high sellouts.
Other league products and services were strong as well. There are a number of reasons why the NBA is gaining in popularity, especially with young adults.
One reason is the games are not too long. An average NBA game in regulation lasts around 2 hours and 15 minutes.
The minute game has end to end action, looks good on television and has a lot of scoring. By comparison, in , an average nine-inning Major League Baseball game lasted a record high three hours and five minutes.
Industry-specific and extensively researched technical data partially from exclusive partnerships.
MLB is now trying to address this with rules changes including limiting manager, coach and player visits to the pitching mound. The average length of an NFL game in regulation 60 minutes of game clock time is even longer at three hours and seven minutes, with only 11 minutes in which the football is actually in play.
A televised NFL game now has an average of 70 ads.