In the early part of this era circa -CBS carried one game on the opening Saturday and the championship game the following Saturday. The same would be true on both counts for the next three years. For their inaugural season,  CBS had to scramble to arrange a regular season schedule as NBC still held exclusive rights to certain collegiate conferences.
Executives said the service will feature live news and reporting, game previews and post-game analysis along with deep dives into statistics.
Viewers will be able to toggle between live programming and previous segments they may have missed. Fox News Channel recently said it intended to launch a new live-streamed subscription service with new hosts and programs called Fox Nation.
There are plenty of rivals trying to snare the digital sports-news consumer. A host of new sports sites have launched in recent years, including the rowdy digital outlet Barstool Sports, but CBS executives are confident their focus will make their product appealing.
CBS has portrayed the development of new streaming services as a key driver of its business development in the months to come. Speaking to investors after reporting fourth-quarter earnings, CBS Corp.
Fans should not expect the new CBS Sports product to emulate programing they see on other outlets. That really is the charge of this new product.
Executives said they have negotiated for rights to current-season and other types of highlights with the various sports leagues, and continue to hold discussions with them to widen parameters.