Background and coverage breakdown[ edit ] Logo used until The new contract came amid serious consideration by the NCAA of expanding the tournament to 68 teams. The agreement, which runs through extended from in stipulates that all games are available nationally. All First Four games air on truTV.
As with the current and previous contract, more than 90 percent of the revenue generated from this extension will be used to benefit college athletes through programs, services or direct distribution to member conferences and schools.
Further, the agreement ensures student-athletes across all three NCAA divisions will continue to be supported through a broad range of championship opportunities, access to funds for personal and educational needs, and through scholarships in Divisions I and II.
Under the original contract with Turner and CBS, every March Madness game was, for the first time, presented live in its entirety on national television and across digital platforms.
The unprecedented partnership delivered seamless and unified programming, production, sales and marketing efforts, with both media organizations finding innovative approaches to investing in and growing the tournament. The offerings on March Madness Live also continued to grow, and the Team Stream coverage introduced in allows basketball fans to watch the Final Four from three distinct vantage points.
The tournament has delivered significant audiences across all platforms throughout the six-year partnership between Turner and CBS.
NCAA March Madness Live has more than doubled the number of its live video streams and live hours of consumption since Best of all, this historic extension positions CBS for a profitable future as we fully maximize the value and exposure of this great event across all assets of our corporation, both current platforms and those created during the lifetime of the deal.
As we pursue all of these opportunities, Turner is uniquely positioned to monetize these broad rights across every aspect of our business. This program has grown from nine to 17 members since the previous deal was announced in The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.
About the NCAA The NCAA is a diverse association of more than 1, member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly a half a million student-athletes each year.
More than 54, student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year.