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Murillo Senior Reporter FANS of the National Basketball Association in the country face a possible huge void in their league fixtures after cable channels broadcasting them announced they will cease to broadcast and operate effective Oct.
The two are widely acknowledged as the go-to source for comprehensive NBA coverage in the country. The development was confirmed by Paulo Fernandez, Solar Sports marketing manager.
We were not able to renew with the NBA and current contract expires Sept. Fernandez wrote in an online correspondence. He, however, did not give further details on what went down in contract negotiations. The surprising turn of events will mark an end to what has been a fruitful partnership between Solar Entertainment and the NBA spanning nearly two decades.
Started in of simply bringing NBA games to Filipino households, the NBA-Solar Entertainment partnership has grown considerably since then and is credited for its role in enhancing and growing the fan base of The Association in the country.
The NBA is reportedly the biggest property in the portfolio of Solar as far as sports is concerned. The set-to-lapse contract between Solar and the NBA was for four seasons.
With the NBA now out of its roster of offering, Mr. Fernandez said they are moving on, focusing on their other properties. BusinessWorld reached out to the local office of the NBA for comment over the development but as of this writing it had yet to issue a detailed response.
The —20 season of the NBA kicks off on Oct.
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